News

Latest ‘Call of Duty’ passes $1B in single-day sales, sets record

Latest ‘Call of Duty’ passes $1B in single-day sales, sets record

RECORD-SETTING: isitors look at a presentation of "Call of Duty Ghosts" at an exhibition stand during the Gamescom 2013 fair in Cologne in this file photo taken Aug. 21. Photo: Reuters

By Malathi Nayak

SAN FRANCISCO (Reuters) – Activision Blizzard Inc’s latest title from its blockbuster “Call of Duty” video game franchise surpassed $1 billion in retail sales a day after its launch, the company said on Wednesday.

Activision shares were relatively unchanged at $16.63 in early afternoon trade on the Nasdaq.

The franchise’s tenth installment “Call of Duty: Ghosts,” a gritty military-themed shooter game, was released worldwide on Tuesday.

In cities like London and San Francisco, excited “Call of Duty” fans queued up at retail stores at midnight launch events. Activision hosted a glitzy pre-launch party in London to celebrate the release of the game, which was developed by Activision’s Infinity Ward studio.

In September, Activision’s smaller rival Take-Two Interactive Software Inc said its popular action-adventure game “Grand Theft Auto V” crossed the $1 billion sales mark after three days in stores. Take Two at the time said that marked the fastest rate of sales for any video game ever published.

Activision, which is also known for its “Skylanders” games, has been delivering a “Call of Duty” title every year over the last decade.

Last year, the game makers’s first-person shooter title “Call Of Duty: Black Ops II” took 15 days to hit $1 billion in global sales after its November release. That game touched $500 million in retail sales on its first day.

Recent Headlines

in Entertainment

Today in entertainment history: Aug. 1

Fresh
mtv

A look at the Hollywood headlines that made history.

in National

Divided House abandons vote on border bill

immigration

Congress will take a five-week vacation without addressing the immigration crisis.

in Sports

Ravens’ Rice publicly apologizes to wife for domestic violence

rayrice

The running back apologizes to his wife for hitting her, vowing to be an "ambassador against domestic violence."

in Music, Entertainment

Lorde curating ‘Hunger Games’ soundtrack

lorde

The 17-year-old pop star is recording a single for the third installment of the franchise.

in Entertainment

David Cassidy reportedly skips court for race track

cassidy

The '70s heartthrob was reportedly at the race track while his attorney was in court representing him on a drunken driving charge.