News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in National

TSA vows to close security gaps at U.S. airports

tsa

The new leader of the Transportation Security Administration said his top priority would be to close security gaps after an internal report showed 96 percent of undercover tests failed.

in Entertainment

REVIEW: ‘Vacation’ is a fun road trip for a new generation

18-overlay7

Rating: R | Run time: 99 min. | Genre: Comedy | Starring: Ed Helms, Christina Applegate, Skyler Gisondo, Steele Stebbins…

in Entertainment

Conan O’Brien accused of stealing jokes

20-overlay8

The late night host is being sued for allegedly lifting gags from Twitter.

in National

Americans report improved health, better healthcare

healthcare

The study of more than 500,000 Americans found improvements in insurance coverage, access to primary care and prescriptions, and overall health since late 2013.

in National, Sports

Boston to blame for Olympic bid flop, says IOC’s Bach

boston

Boston was picked by the U.S. Olympic Committee to be the country's candidate for the 2024 Games but rescinded its bid in a spectacular U-turn on Monday after the city's mayor said taxpayers could not afford to host the event.