Netflix in talks with cable companies

Netflix in talks with cable companies

NETFLIX EXPANDING? Netflix is talking with cable companies. Photo: Reuters

NEW YORK (Reuters) – Netflix Inc is in talks with several U.S. cable television companies including Comcast Corp and Suddenlink Communications to make its streaming video service available through their set-top boxes, the Wall Street Journal reported on Sunday, citing people familiar with the matter.

According to the Journal, the negotiations are in the early stages, with no deal expected soon. The report said that one sticking point in the negotiations is that Netflix wants cable companies to adopt special technology designed to improve the quality of its streaming video.

Last month, two European cable companies — Sweden’s Com Hem and Virgin Media in Britain — struck deals to allow their customers to access Netflix through Tivo set-top boxes.

Netflix Chief Financial Officer David Wells, speaking at a Goldman Sachs investor conference last month, said that the company was willing to strike similar deals with U.S. cable companies.

“We would love to reduce the friction to the end consumer, and to be available via the existing device in the home which is the set-top box,” Wells said. “But it’s up to the (pay TV provider) to decide how much a competitor they view us as, or a complement.”

Netflix, Comcast and Suddenlink could not be immediately reached for comment.

Recent Headlines

in Entertainment, Viral Videos

Sleeping Santa makes Christmas pics a snap


Santa Claus won't be stopped by a sleeping baby boy. He'll improvise!

in National, Sports

Lawyers for Boston Marathon bomber to argue for new trial

Boston Marathon bombing suspect Dzhokhar Tsarnaev is pictured in an undated FBI handout photo

Lawyers for Boston Marathon bomber Dzhokhar Tsarnaev are due in court on Tuesday to seek a new trial for their client, who was sentenced to death in June for the 2013 bomb attack that killed three people and injured more than 260.

in Sports

Kentucky remains on top


The Wildcats are off to a 7-0 start and got 59 of the first place votes.

in Sports

Warriors’ perfect start being put to the test


Golden State extended their NBA record start to 19-0 with a narrow win over the Utah Jazz but that inevitable first defeat of the season may come sooner rather than later.

in Sports

Ravens beat Browns with touchdown off blocked field goal


Baltimore Ravens safety Will Hill gave up the tying touchdown in the fourth quarter Monday night, but he atoned for that error in a big way.